Digitalisering börjar inte med tekniken – den börjar med affären
Digitalization often starts with the wrong question.
Which system should we use?
Which AI solution should we choose?
Should we build an app?
But the most important question is actually:
What do we want to improve in the business?
Digitalization is not about using as much new technology as possible. It is about using technology to solve real problems and create better opportunities for the business.
It could be about:
- attracting more customers through a better digital sales process
- simplifying administration and repetitive tasks
- creating a better customer experience
- improving internal processes
- developing e-commerce and digital sales
- making information more accessible
- automating parts of the business
- using AI where it can actually create value
That is why I believe digitalization should always start with the business and its needs
First, identify the problem.
Then define the goal.
Next, look at which digital solutions can help you get there.
Only then should you choose the technology.
It might be a new website, an e-commerce solution, an integration, automation or AI..
But technology is only the tool.
The best digital solution isn't the most advanced one.
It's the one that solves the right problem.
It's the one that solves the right problem.